Posted by: Brian Wood | May 9, 2008

Best direct marketing campaign in years!

Yahoo is gunning for Google! I got this package in the mail and immediately began to annoy my 22 year old son at the crack of 11am with it.

They dropped some serious coin on this project. The box it came in is top-of-the-line solid and the printed marketing material inside is on heavy, premium paper. They want everyone to know that Yahoo is prepared to rule the “Search Marketing” world. In other words, get buyers to your site.

Once you open the box, you find an “Easy Button”, like the one from whatever office supply company uses that in their ads. Seriously, I can’t remember which one, which is marketing death for any clever ad. “Love the ad, can’t remember what it’s for!”

Sheesh! There goes a quick $mil in development and placement costs down the drain.

I now use the button each time I bill out a job, get a check in the mail or win the lottery (haven’t used it for that yet.)

Click below to hear what pushing the button sounds like (as if you’ll be surprised!) :)

Recorded directly from the device.

CLICK ME!

Responses

i have to know the name of the man that did the yahoo soundbite. you think he pulls chicks at the bar when he says, “yeah im kind of a big deal. i did the yahoo scream…”

i wish he were me

YAHOOOOOOO…….OOOOOOOOO

i liked the message you left me that day saying that you and the dog were having fun and it made you feel like saying “YAHOOOOOOOOOOOOOOO…OOOOOOOOOOOOOOOOOO”

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